People will always need a place to live, but how do you get them to choose your property over another? You might have the most up-to-date amenities and the nicest features, but what you really need are some apartment marketing ideas that will make you stand out in a saturated market.
You want your property to be the first one people see when they search for apartments that match their requirements. Here’s how.
Claim and Optimize Business Listings
Renters often search for apartments by location (e.g. city, zip code, “near me”). This is why optimizing your local business listings on Google My Business and Yelp pages (and others) is so important.
Optimizing these listings will greatly improve your local SEO due to something called the “Citation Effect.”
The Citation Effect causes two things:
- Google finds the exact same information on your business in multiple places, improving their confidence in your business’ credibility, and in turn, your ranking.
- If you link to your website on all of the business listings, you are providing quality backlinks to your site which also improves your SEO.
Improving your local SEO will help your property move up to a higher spot in the Google search results, so you’ll be seen by more people.